May 28, 2022
Saudi Tourism Authority launches new marketing campaign

Saudi Tourism Authority launches new marketing campaign

The Saudi Tourism Authority (STA) has launched ‘Journeys in Arabia,’ an unique on-line occasion curated particularly for journey commerce companions across the globe.

Saudi Arabia is a comparatively new vacation spot on the worldwide stage.

Because the genuine house of Arabia, Saudi presents distinctive, numerous and unparalleled experiences, a land of pure property, wealthy tradition and heritage and journey.

The digital engagement collection, going down throughout six markets all over the world, is a first-of-its-kind initiative for STA, a supply of inspiration and pleasure, designed to tell companions in regards to the numerous merchandise and experiences that Arabia presents.



The Center East Journeys in Arabia webinar introduced collectively native companions, for a chance to listen to from thought leaders and consultants within the tourism trade.

The session offered insights into the present state of journey and the alternatives and challenges in addressing the rising demand and curiosity in Saudi as a brand new vacation spot.

Panellists mentioned the large shift in home journey and potential of the regional viewers as an untapped section, highlighting infrastructure, connectivity and capability because the three fundamentals in additional creating the native tourism ecosystem.

Giga initiatives together with Neom had been referenced as key in driving tourism to Saudi sooner or later, whereas funding into actions and experiences was additionally recognized as vital parts in elevating Saudi’s attraction amongst key stakeholders and potential companions.

Following up on the success of the webinar, STA may also be internet hosting an immersive digital roadshow for the Center East on March Eighth-Ninth, partnering with essentially the most related vacation spot, expertise and hospitality manufacturers in Saudi to showcase one of the best of what the Kingdom has to supply.

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