May 28, 2022
Sabre launches new airline store

Sabre launches new airline store

Sabre has introduced the introduction of its new airline storefront, designed to make it simpler to comparison-shop more and more complicated presents within the oblique channel.

Starting immediately, the brand new airline storefront capabilities can be found by way of Sabre’s purchasing APIs, which journey retailers can leverage to construct a bespoke storefront and improve their clients’ expertise.

Sabre expects to launch the brand new functionality for journey businesses by way of Sabre Pink 360 within the coming weeks.

Powered by Sabre’s purchasing APIs, new airline storefront gives digital “cabinets” that organise the breadth and depth of an airline’s providing in a side-by-side show to assist travellers store with confidence and make higher shopping for choices to fulfill their private wants.

For airways, the brand new airline storefront helps differentiation and extra merchandising alternatives within the oblique channel, with flight search outcomes displaying a number of product choices for a person flight.



For journey consumers, it permits for environment friendly comparability purchasing throughout a number of flight choices and helps travellers select the provide that’s proper for them.

“Airways have invested in differentiating their model in a lot of methods. Whereas this creates better selection for travellers, it additionally presents a problem – it’s straightforward to grasp the price, however more durable to grasp what the expertise can be,” mentioned Wade Jones, chief product officer for Sabre Journey Options.

“Sabre’s new airline storefront not solely empowers airways to successfully market their distinctive product within the oblique channel, it additionally helps journey consumers talk the full provide worth.”

By way of an API pilot program to check the brand new airline storefront capabilities, Sabre has partnered with a number of businesses together with Fareportal, the journey expertise firm powering and and Espressamente Viaggi, a part of TravelMatic, a number one journey expertise firm and consolidator community in Italy.

Preliminary pilot outcomes exhibit the power of the brand new airline storefront to ship a broader set of upsell alternatives with extra transparency into every fare.

New airline storefront delivers preliminary purchasing outcomes that embrace airways’ full product strains.

It eliminates confusion brought on by totally different fare naming conventions and organizes a broad set of stock throughout a number of airways to allow improved comparability purchasing.

The launch of the brand new airline storefront is one other vital step in direction of Sabre’s imaginative and prescient to create a brand new market for personalised journey.

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