Travelodge has introduced the appointment of leisure journey veteran, Martin Robinson, as its new chairman.
He has spent most of his profession inside the sector and brings a wealth of brand name constructing, strategic administration and management experience.
He spent 17-years at Middle Parcs as chief government of their European enterprise and chairman of the UK.
Robinson additionally spent ten years on the boards of Disneyland Paris and Regus and has chaired numerous different companies, together with Holmes Place Well being Golf equipment and wagamama.
He presently chairs the UK enterprise for Burger King, the second largest fast-food chain on the planet, and Parkdean Resorts, the biggest vacation park operator within the UK.
Stephen Shurrock, Travelodge non-executive board director, mentioned: “We’re delighted to announce the appointment of Martin as chairman of Travelodge.
“Martin brings a broad wealth of hospitality and strategic administration expertise to the position.
“The well-established administration crew and board look ahead to working with him to additional develop the Travelodge enterprise.
“As journey restrictions begin to be relaxed, enterprise and leisure confidence returns, and our market recovers, Travelodge is properly positioned to profit from enhancements in buying and selling situations.”
Travelodge is a UK-based price range lodge model which operates 586 inns throughout the UK, Eire and Spain.
Robinson mentioned: “It’s a nice honour to affix Travelodge, which isn’t only a British lodge icon but additionally a mannequin of an amazing worth model.
“Its resilience has helped it to navigate by means of the Covid-19 pandemic.