Ras Al Khaimah, the United Arab Emirates’ fourth largest emirate, has introduced a complete funding of over £96 million in its tourism sector.
It’s hoped the money will end in over 20 thrilling sustainable tourism growth initiatives as a part of its goal to draw 1.5 million guests by the top of 2021 and three million by 2025.
The most recent announcement comes on the again of the emirate’s earlier efforts because the area to introduce a Tourism Incentive & Stimulus Package deal in April final 12 months adopted by an emirate-wide certification as the primary protected vacation spot worldwide from Bureau Veritas and the World Journey & Tourism Council (WTTC).
With the need for social distance, vacationers are now not interested in bustling cities and crowded seashores, searching for as an alternative private house and a better connection to nature.
This variation in route will enable the highlight to shine on Ras Al Khaimah, enabling it to step out from the shadow of its well-known neighbours, providing world-class lodges and infrastructure in a wild and unspoiled panorama of desert, seashore and mountains.
Raki Phillips, chief government of Ras Al Khaimah Tourism Improvement Authority (RAKTDA), stated: “It’s been an extremely busy and proactive time at RAKTDA because the emirate evolves into a world vacation spot of distinction.
“This multi-million funding plan additional demonstrates our resolve and dedication to tourism, regardless of the worldwide challenges confronted this previous 12 months that proceed to shake our business at the moment.
“These initiatives additionally align with our imaginative and prescient and technique shifting ahead with our new model id, primarily based on the vacation spot’s pure topography – the ocean, desert and naturally, our spectacular mountains – in addition to our want to progress, develop and evolve in tune with tourism aspirations and wishes.”
The emirate, presently the Gulf Tourism Capital for 2021, is the primary vacation spot on the planet to obtain the World Journey & Tourism Council’s (WTTC) Protected Travels certification, and since October has been providing free Covid PCR checks to inbound travellers, the primary on the planet to do that.
Efforts equivalent to these, with prices absorbed by the tourism board fairly than handed on to guests, has resulted in Ras Al Khaimah being classed as Covid-safe, together with all 46 of its lodges and the world’s longest zipline on Jebel Jais mountain peak.